The Row Bags: Every Family, Costed and Compared
Almost every one of the luxury bags advertise their label almost before you have registered them. Refusing that is what The Row chose instead, and that decision alone explains how its leather goods are designed, priced and resold. Launched in 2006 by Mary-Kate and Ashley Olsen, the house is called after Savile Row in London, the street that made restraint a tailoring discipline. The head office sits in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Its own boutiques are located in Los Angeles, New York, London, Paris and Amagansett, and the rest of the business goes through the brand’s own webstore and a short list of stockists. This row bags overview works through the groups worth knowing, the specifications that separate them and the cost of each. Since the brand issues no official list of prices, each number here is a market price observed in 2026 rather than an official price.
Recognising a The Row Bag With No Branding to Go On
Given no exterior logo plaque and no monogram on any style, identification depends on silhouette, proportion and construction. One small, discreet exterior stamp the row quilted shoulder bags is set low on the side of the bag, finished to blend into the leather rather than disturb it, and a second stamp is placed inside. Palladium-plated hardware comes matte or brushed, absorbing light rather than scattering it around the room. Linings are specified as materials in their own right, so nappa, lambskin, calfskin and cotton herringbone do the work that a logo jacquard would do elsewhere. The instinct behind the label’s tailoring, where a garment is judged by its line rather than its label, is applied without dilution. On the brand’s own product pages, Made in Italy is stated for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.
- No plaque on the outside, no monogram and no branded hardware whatsoever
- Fittings are palladium-plated and matte or brushed, never high-polish gold tone
- Linings in nappa, lambskin, calfskin or cotton herringbone
- One discreet exterior stamp set low on the side and a second, crisp one inside
The Margaux Family: What Is What, and Why Shopping It Is Hard
The Margaux is the bag that comes to mind first, and at the moment it is the trickiest corner of the collection to shop. At an observed $3,650, the Soft Margaux 10 pairs 100 percent calfskin in a matte grained finish with a cotton herringbone lining, at 10 x 7 x 7.5 inches and a 5-inch handle drop. An interior toggle closes it, belted side gussets run down each side, protective metal feet sit beneath and the shoulder strap detaches. The Soft Margaux 12 repeats that construction at $4,350, measures 12 x 9 x 7.5 inches, and adds a zip pocket. At $4,900, the Margaux Shoulder 12 is its own shape, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels at 14.75 x 9 x 5 inches. A Margaux 17 can be found in leather and canvas at Selfridges, and a Soft Margaux 15 circulates as well, but no reliable retail price is attached to either. During 2025 the original was pulled from third-party retailers, and the Soft and Shoulder versions now occupy its place on the brand’s own site; that it has been discontinued is widely reported but has never been officially confirmed by the brand.
Where the Volume Sits: Totes, Top Handles and Shoulder Bags
More than any other group, the Park family drives volume and is most often the first purchase. Pricing on the N/S Park Tote sits at Small $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250, with the spread within each size coming from material and finish rather than capacity. Small and Medium Park Tote run $1,450 to $1,620, the Park Tote Three takes $1,750 to $2,400, and $2,490 gets you the XL Park Tote. A The Row tote bag climbs steeply once you leave the Park family, with Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Among the top handles, suede bites hardest: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Ida is $3,990, Elise and Agnes 12 both $4,400 and the Iowa Duffle $5,180, while Idaho holds the value end at $1,420. The spread across shoulder styles is just as wide: Lori $1,350, the 90’s Shoulder $1,450, Alix $1,900, Parker $2,900 and Jean Shoulder $3,900.
Small Bags, Clutches and the Entry Tier
The most affordable row handbags are not stripped-down versions of the expensive ones; they are smaller problems solved with the same care. The 90’s Bag sits at $1,090 and has become the collection’s quiet cult object, while the Half Moon is observed at $1,390 with a leather variant seen at $1,690 at one stockist. Since sources conflict on the Half Moon’s dimensions, work from the official 8 x 13.5 x 2.5 inches and allow for other listings to differ slightly. The amount of work at the cheaper end is clearest in the Bourse Clutch at $1,590, with its calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. The Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390 all fall beneath it. Above it sit the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.
The Three Price Bands at a Glance
Three bands describe the collection well enough to shop by, and they hold across every category. Roughly $590 to $1,500 is the entry band, the point where most buyers meet the brand. The middle band, roughly $1,550 to $3,500, holds the Park totes, most shoulder bags and the better clutches. The Margaux family, the India and Agnes top handles and the Marlo totes fill the top band, roughly $3,600 to $6,900. Across all three bands, a single rule applies: suede consistently carries a premium over calfskin on the same silhouette. A second rule is even simpler: the number in a bag’s name is its width in inches.
| Price band | Observed range, 2026 | Example bags |
|---|---|---|
| Opening | $590–$1,500 | Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390 |
| Middle | $1,550 up to $3,500 | N/S Park Tote Small $1,550, Bourse Clutch $1,590, Parker $2,900 |
| Top | $3,600 up to $6,900 | Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
Archive Styles You Will Only Find on Resale
Bags no longer sold new carry a large part of the label’s reputation, so knowing them changes how you read the secondary market. The Bindle is the one people name first: a suede shape with raw-cut trims, a knotted detail and an open top, reported to have retailed around $1,190, and after it the Bindle Three with its padded handle and removable inner pouch, observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. The Devon is a compact structured top handle in polished saddle leather, with a top zip, a hidden shoulder strap and decorative stitching. At approximately 9 x 12.5 x 5.25 inches, the Camden joins grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets. You will also come across the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which carry reliably documented retail figures.
Resale, Authentication and Everyday Care
The secondary market is notably strong here, but treat it as observed market behaviour, not investment advice. In the Rebag CLAIR 2025 report, The Row registered 97 percent brand-level value retention, entering the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Model by model the figures climb higher, with the N/S Park Tote strongest at 146 percent, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. The strength is concentrated in black and neutral calfskin in the signature shapes; canvas, nylon, sisal and seasonal-colour pieces routinely discount. Anyone hunting The Row for sale second hand should note that the brand operates no public authenticity coding, so judgement rests on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. No protocol comes from the label, so care takes its cue from the material: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, spot-cleaning alone for raffia and canvas.